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ギリス フルタカ アマンダジヨアン
GILLIS FURUTAKA AMANDA J
ギリス フルタカ アマンダ ジョアン 所属 京都産業大学 外国語学部 英語学科 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2017/09 |
| 形態種別 | 研究論文 |
| 査読 | 査読あり |
| 標題 | The Consumption of English-language Music Videos on YouTube in Japan (PhD thesis) |
| 執筆形態 | 単著 |
| 掲載誌名 | University of London, Goldsmiths College |
| 掲載区分 | 国外 |
| 出版社・発行元 | University of London, Goldsmiths College |
| 巻・号・頁 | pp.1-341 |
| 総ページ数 | 342 |
| 著者・共著者 | Amanda Gillis-Furutaka |
| 原著者 | Amanda Gillis-Furutaka |
| 概要 | This study demonstrates the eclectic musical tastes of young Japanese people today and the role of YouTube as a music platform. Using a mixed methods approach that combines a survey of over 500 university undergraduates with interviews and focus group work with 82 students, a rich description is presented of the ways in which music videos on YouTube are consumed. The music videos are watched with varying levels of engagement because music provides a background accompaniment to other activities much of the time. Nevertheless, music videos with skillful dancing, great originality, or a dramatic storyline, attract higher levels of engagement and repeated viewings. The role of English-language lyrics and the priority given to melody and rhythm are also explored. This study underscores the need for investigating global phenomena in local (non-Western) contexts to build a more accurate understanding of music video consumption through YouTube worldwide. |