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ハン ソウ
潘 聡 所属 京都産業大学 経済学部 経済学科 職種 准教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2023/11 |
| 形態種別 | 研究論文 |
| 標題 | The Bright Side of Outside Market Entry with Manufacturer Encroachment |
| 執筆形態 | 共著 |
| 掲載誌名 | Transportation Research Part E: Logistics and Transportation Review |
| 掲載区分 | 国外 |
| 巻・号・頁 | 180(2023) |
| 担当区分 | 責任著者 |
| 著者・共著者 | Yuta Kittaka, Cong Pan |
| 概要 | This study discusses the possible benefits of inviting entrants for downstream retailers when facing the encroachment of their upstream manufacturers. We consider a model comprising one retailer, one manufacturer, and one potential entrant. The manufacturer decides whether to encroach or supply the retailer; The retailer decides whether to help a third-party firm overcome its entry barrier. We show that whether firms compete in quantity or price, the manufacturer, in the presence of an entrant, may choose to supply the retailer even if the retailer does not offer any advantages in terms of cost efficiency in retailing or channel differentiation. This is because, in such a scenario, the manufacturer treats the retailer as a strategic collaborator to either restrict the entrant’s market share or alleviate the downstream competition. |