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Yusuke Hoshino
星野 雄介 所属 京都産業大学 経営学部 マネジメント学科 職種 准教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2015 |
| 形態種別 | 研究論文（国際会議プロシーディングス） |
| 査読 | 査読あり |
| 標題 | How Does a Platform Leader Keep its Platform Profitable? |
| 執筆形態 | その他 |
| 掲載誌名 | Proceedings of the 10th European Conference on Innovation and Entrepreneurship (ECIE 2015) |
| 出版社・発行元 | ACAD CONFERENCES LTD |
| 巻・号・頁 | pp.252-262 |
| 著者・共著者 | Takashi Hirao,Yusuke Hoshino |
| 概要 | How does a platform leader create its own platform and keep its platform profitable? This paper aims to explore platform management, focusing on NTT docomo that is the largest Japanese mobile network communications operator. In the startup phase of a new platform-mediated market, NTT docomo created two-sided markets with network effects between hardware and software through a common platform, such as i-mode service that were the first commercially mobile internet system. In addition, NTT docomo could keep its platform profitable because technological obsolescence caused by the continuous evolution of i-mode services stimulated its subscribers to replace. Such sustaining innovations to raise incomes from the established money-side might plunge successful platform leaders into innovator's dilemma. |
| ISSN | 2049-1050 |